Navigator is for record attempts that need direction before Atlas can certify the result.
 
This pathway is designed for applicants who are creating a new record title, planning a future attempt, refining an existing idea, or trying to understand what rules, evidence, witnesses, measurements, or documentation will be needed before moving forward.
 
If you have not attempted the record yet, are unsure how the title should be worded, or need Atlas to help define the standard before you begin, Navigator is likely the right starting point.
 
Navigator helps you avoid preventable mistakes before the attempt takes place.
 
What’s Included
Review of your proposed record idea or existing benchmark
Guidance on whether the category appears viable
Support refining or creating the record title
Initial rules and evidence guidance
Recommendations for video, photo, witness, timing, measurement, or documentation needs
Review of potential benchmark sources, when applicable
Email-based guidance to help you prepare for the attempt or submission
Recommendation for the next certification pathway if your record requires additional support
 
Best For
New record title ideas
Future record attempts
Applicants unsure how to structure the record
Records requiring rules or evidence planning
Attempts where the benchmark, measurement, or documentation needs are not yet clear
Individuals challenging a record but needing guidance before collecting evidence
 
Not Intended For
Completed attempts that only require evidence review against an existing benchmark
Public events, group records, productions, sponsors, businesses, or organizations requiring more involved support
Major brand, media, municipal, government, or PR-driven activations
Live Adjudication
 
For completed attempts challenging an existing benchmark, see Challenger.
 
For independent creators, community events, local businesses, performers, small productions, group attempts, or public-facing records, Atlas may recommend Independence.
 
For major campaigns, institutions, municipalities, media companies, agencies, or high-value promotional efforts, Atlas may recommend Brand Impact.
 
Important Note
Navigator provides planning and guidance. It does not guarantee certification. All records remain subject to evidence review, benchmark research, documentation standards, and final adjudication by Atlas World Records.